The OneRice Story

Good food,
even when
life
gets busy.

OneRice is made for people who want good food, even when life gets busy. No extra ingredients, no cooking skills. Just heat, serve, and eat — so you can spend less time preparing food and more time living your life.

Dudu mascot
Bisa disimpan di luar kulkasHeat. Serve. Eat.Made in IndonesiaTanpa bahan pengawetBisa disimpan di luar kulkasHeat. Serve. Eat.Made in IndonesiaTanpa bahan pengawetBisa disimpan di luar kulkasHeat. Serve. Eat.Made in IndonesiaTanpa bahan pengawetBisa disimpan di luar kulkasHeat. Serve. Eat.Made in IndonesiaTanpa bahan pengawet
Mission

Comforting food. Simple to prepare.

To make it easy for people to enjoy good Indonesian food, even on their busiest days. Convenient, ready-to-heat meals that are simple to prepare, comforting to eat, and proudly made in Indonesia.

Vision

The everyday Indonesian meal.

To become a trusted everyday meal choice for people who want convenience without losing authenticity. Indonesian food that is easy to enjoy, made with care, and proudly produced in Indonesia from ingredient to packaging.

Core values

Five things
we believe.

The principles we keep coming back to — in the kitchen, on the packaging, and in how we treat the people we work with.

01
Trust and Quality
Reliable taste, honest communication, and thoughtful design.
02
Cultural Authenticity
Indonesian identity expressed in a modern and friendly way.
03
Care for People & Process
Respect for farmers, workers, and local communities.
04
Locally Made
Ingredients, manufacturing, and packaging are all based in Indonesia.
05
Ease and Accessibility
Food that is quick to prepare and simple to enjoy.
Dudu mascot
Meet Dudu

The duck
with a plan.

Ducks are closely tied to Indonesian rice fields — symbolizing care, balance, and everyday life around rice. Dudu is friendly, approachable, and always around to point out the good stuff. A reminder that OneRice is about trust, warmth, and simplicity — Indonesian food that quietly looks after you.

The pattern

Kawung,
but made of rice.

Our pattern is a modern twist on the classic Batik Kawung — a centuries-old motif associated with Javanese royalty. From far away it reads as a geometric repeat. Up close, you notice it's built from tiny rice grains.

Unlike the perfectly symmetrical patterns you see on supermarket packaging, ours has a hand-crafted feel. The irregularity is the point.

Kawung pattern made of rice grains
Where we've been

So far,
so good.

2025

The first batch

A kitchen, a recipe, and the kind of stubborn opinions you can only have about nasi uduk.

2026

On shelves, on screens

FoodHall and FamilyMart in person. Tokopedia and WhatsApp online. Real people, real receipts.

What's next

Wider and farther

Supermarkets across Jakarta, more cities, and the international shipping you keep asking for.

Ready
to try us?